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1. OVERVIEW

At thepetmarkets.com (“we”, “us”, “our”), we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, make a purchase, or interact with us.

By using our website, you agree to the collection and use of information in accordance with this policy. If you do not agree with this policy, please do not use our website.

We operate in compliance with the Personal Data (Privacy) Ordinance (Chapter 486) of the Laws of the Hong Kong Special Administrative Region . This gives you rights to access, correct, and request deletion of your personal data.

2. WHAT INFORMATION WE COLLECT

We collect personal information to provide you with the best service and shopping experience. The types of information we may collect include:

  • Contact Information: Name, email address, phone number, shipping address, billing address .

  • Payment Information: Credit/debit card details, billing information. Note: We do not store full credit card numbers. Payment details are securely processed by our third-party payment processors .

  • Order and Purchase History: Products purchased, order dates, transaction details .

  • Account Information: Username, password, preferences, and communication settings.

  • Device and Usage Information: IP address, browser type, device identifiers, browsing history, search history, pages visited, and referring website .

  • Cookies and Tracking Data: Information collected through cookies, pixels, and similar technologies (see Section 7) .

  • Pet-Related Information: If you create a pet profile, we may collect your pet’s name, breed, age, weight, and dietary preferences .

  • Communications: Records of your interactions with us, including emails, chats, and phone calls .

3. HOW WE COLLECT YOUR INFORMATION

We collect information in the following ways :

  • Directly from you when you create an account, place an order, subscribe to our newsletter, contact customer support, or participate in promotions.

  • Automatically through cookies and tracking technologies when you browse our website.

  • From third-party service providers, such as payment processors and shipping partners.

4. HOW WE USE YOUR INFORMATION

We use your personal information for the following purposes :

  • Processing and Fulfilling Orders: To process payments, ship products, and provide order confirmations and updates.

  • Customer Support: To respond to your inquiries, resolve issues, and provide assistance.

  • Account Management: To create and manage your account, verify your identity, and maintain your preferences.

  • Marketing and Promotions: To send you promotional offers, newsletters, and product recommendations (with your consent where required). You can opt out at any time.

  • Improving Our Services: To analyze website traffic, understand customer preferences, and enhance our product offerings and user experience.

  • Legal and Security: To comply with legal obligations, prevent fraud, protect against unauthorized access, and enforce our policies.

5. SHARING YOUR INFORMATION

We do not sell or rent your personal information to third parties . However, we may share your information with trusted third parties for the following purposes :

  • Service Providers: Payment processors (e.g., Stripe, PayPal), shipping and delivery partners, IT and hosting providers, email marketing platforms, and analytics services (e.g., Google Analytics) .

  • Business Partners: With your consent, we may share information with partners for co-marketing or promotional activities.

  • Legal Compliance: When required by law, court order, or government regulation, or to protect our rights and property.

  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new owner.

6. DATA SECURITY

We take reasonable measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction . We use:

  • Encryption technology (SSL) for data transmission.

  • Secure servers and firewalls.

  • Access controls to limit who can access personal information.

  • Regular security assessments.

No method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

7. COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar tracking technologies (e.g., web beacons, pixels) to enhance your browsing experience, analyze website traffic, personalize content, and serve targeted advertisements .

Types of Cookies We Use :

  • Essential Cookies: Necessary for the website to function properly (e.g., shopping cart, login).

  • Analytics/Performance Cookies: Help us understand how visitors interact with our site (e.g., Google Analytics).

  • Functional Cookies: Remember your preferences and settings.

  • Advertising Cookies: Deliver relevant ads and measure campaign effectiveness (e.g., Meta/Facebook pixel) .

You can control or disable cookies through your browser settings. However, disabling certain cookies may affect the functionality of our website.

8. YOUR RIGHTS

Under applicable privacy laws, you have the following rights regarding your personal information :

  • Access: You can request a copy of the personal information we hold about you.

  • Correction: You can request that we correct any inaccurate or incomplete information.

  • Deletion: You can request that we delete your personal information, subject to legal retention obligations.

  • Opt-Out: You can opt out of marketing communications at any time by clicking the “unsubscribe” link in our emails or contacting us.

  • Withdraw Consent: You can withdraw your consent for data processing at any time.

To exercise these rights, please contact us using the details below.

9. DATA RETENTION

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements . When your information is no longer needed, we will securely delete or anonymize it.

10. CHILDREN’S PRIVACY

Our website is not intended for children under the age of 13 . We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us to have it removed.

11. INTERNATIONAL DATA TRANSFERS

If you are accessing our website from outside Hong Kong, please be aware that your information may be transferred to, stored, and processed in Hong Kong or other countries where our service providers are located . By using our website, you consent to this transfer.

12. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations . The updated version will be posted on this page with a revised “Last Updated” date. We encourage you to review this policy periodically.

13. CONTACT US

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: